I assumed this was posted because they just redid the lossless support, but it's just a general link and the conversation has been therefore unfocused. The PDF describing the new lossless mode is here:<p><a href="http://git.chromium.org/gitweb/?p=webm/libwebp.git;a=blob_plain;f=doc/webp-lossless-format-spec.pdf;hb=experimental" rel="nofollow">http://git.chromium.org/gitweb/?p=webm/libwebp.git;a=blob_pl...</a><p>It seems quite neat to me, particularly the way they encode the compression info as images though maybe it's just standard lossless image techniques, I'm no expert.<p>As for the format generally, I think better lossy compression than JPEG, better lossless with alpha compression than PNG, better animation than GIF, and a lossy with alpha mode and hardware encode/decode support is a reasonably powerful combination. Support from Chrome and Android means it's probably got niche uses already (on or off the web), support from Mozilla (which I'd like to see, since generally multiple vendors working together on something makes me happier, and seems to produce better end products, than one going it alone) could make it a standard practice for those trying to squeeze extra performance out of their web sites, which in turn disadvantages browsers that don't have it.<p>In the longer term there's probably going to be a shift sooner or later and webp is well placed by getting in early. Even if something better comes along later (and there does seem some kind of limit to the possible improvements), it'll have widespread installation on its side like png/jpeg/gif/etc. have today.