Two major pillars of NXP's sales strategy are their security architecture and integration with other NXP devices (primarily connectivity ICs since the Marvell Wi-fi acquisition).<p>They are typically more expensive than competitors (Infineon, TI, ST, etc). This is due to their strategy to only compete in markets where they believe they can command a healthy profit margin.<p>Going to be a difficult strategy to maintain in a few years when there are identical products from China for 1/2 the cost...