The penny drops at the author's conclusion:<p>"By updating its API to support posting, users of clients and plugins would start to actively publish to Google+. This would quickly increase the amount and quality of content available on this platform and in turn attract users and engagement."<p>No, it wouldn't. It would turn into Facebook, which right now is a stream of unreleated, unuseful junk. Why do I care if my friends on the other side of the state check into a bar? I don't. It's pointless, useless information.<p>What Facebook has built is a data dumping ground, songs listened to, bars checked into, and the always obnoxious comment from someone you know to someone you don't.<p>What G+ has tried to do, at least with games, is contextualize the notifications. If I'm playing a game, then I see the game notifications. They never appear in the main stream. I like this. I really hate the Spotify track notifications in Facebook, they're awful. I'm perfectly fine with seeing them in Spotify, because I've already made a decision to listen to music.<p>Facebook opened up the flood gates, and everyone is drowning. Google is taking the opposite approach, but everyone is thirsty. It seems a lot easier for Google to move towards more useful notifications than for Facebook to back away from them.