As an aside that I'm probably going to get down voted for...<p>I've always seen store returns as an ethical issue. If at the time of purchase I have full information about the product, I see it as unethical to change my mind a few days latter simply because of buyers remorse. One of the examples given in the article mentions the author returned a playstation after playing it for a few days. I don't see how this is a reasonable return, and it cost the store money all because the buyer was fickle.<p>The main story from the article is a bit different, as the user bought the case expecting X and got Y. I have no problem with returns of this nature. A reasonably informed consumer would not expect there to be two products from the same company, with the same name just only sold at different locations.<p>I'd probably call up AMEX and cancel the charge.