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The Pontiac Aztek Was Not a Design Tragedy, It Was a Corporate Tragedy

38 点作者 jdblair超过 1 年前

17 条评论

akira2501超过 1 年前
Our family bought an Aztek. It was honestly one of my favorite vehicles that we ever owned. Yes, the exterior, which is all this article manages to focus on, was goofy as all hell.<p>On the other hand, the interior design size and the overall utility of the vehicle in it&#x27;s medium sized package was amazing. You could fit tons of cargo in there or throw an air mattress in the back and go tailgate camping very comfortably. It handled less than average in the dirt, but with good winter tires, it was more than capable of dealing with northern Minnesota winters.<p>We drove that car until it died. I still miss it sometimes. Who cares how the tailgate looked?
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JoeAltmaier超过 1 年前
Some git executive from Pontiac told a story of meeting an Aztek engineer at a company gathering. They explained how they were proud of their part in the car, the engineering, the design tradeoff, the schedule constraints.<p>Then idiot executive lambasted the engineer (in print) as an example of some deep misfunction where anybody could be proud of something that didn&#x27;t sell well.<p>Typical executive blinders - everybody should think like me and do my job. I remember being pissed at the exec, a narrowminded clown, throwing blame, taking none himself.
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ramesh31超过 1 年前
Aztek was just ahead of its&#x27; time, like so many automotive failures. It was more or less a beta version of the small crossover SUV type that would come to dominate sales in the 2000s. Buick went on to sell the nearly identical Rendevouz profitably for years after the Aztek failed, on the same platform with more or less just a bit of styling tweaks.<p><a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Buick_Rendezvous" rel="nofollow noreferrer">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Buick_Rendezvous</a>
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qkeast超过 1 年前
&gt; OEMs that prioritize design will put the chief designer near the top of the corporate hierarchy …<p>Tangential, but I’ve been feeling similarly with startups and tech companies: design needs to be represented at the leadership alongside engineering and product, or it simply is not viewed as an equal strategic function. If there’s a Head of Engineering and a Head of Product, there needs to be a Head of Design to complete the triad.
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infotainment超过 1 年前
I always felt like the Aztek looked like the prototype of every generic crossover that came after it. Not good, but not terrible either. Just...there.<p>Given that, I particularly appreciated this article&#x27;s detailed breakdown explaining why the car&#x27;s appearance and proportions didn&#x27;t work from a design perspective.
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ortusdux超过 1 年前
I enjoyed Doug Demouro&#x27;s tour of the Aztek, including the molded seats in the tailgate, the branded air mattress, and the tent! - <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=33AP0JnXSOA" rel="nofollow noreferrer">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=33AP0JnXSOA</a>
rabbits_2002超过 1 年前
I do not understand what constitutes an appealing visual design for a car. The Aztek looks great to me. I like it better than almost any other crossover SUV in terms of appearance. How do you determine what is “good” or “bad” when modern cars are such an abstract shape?
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Detrytus超过 1 年前
...until Breaking Bad made it cool again :P
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DHPersonal超过 1 年前
The Aztek concept at the Detroit auto show looked a little weird but perhaps charming and all the ideas of making it a Pontiac-meets-Subaru utility-based crossover vehicle seemed like a fun platform for planning small trips out to parks or campgrounds.
Pine_Mushroom超过 1 年前
I picked up an 05 this past summer for a sort of back up car. It certainly is an eyeful, but it&#x27;s been running well enough, I&#x27;m happy with it. Scared to take it camping though: doesn&#x27;t seem well suited for off road.
red-iron-pine超过 1 年前
Man that Pontiac Stinger was what Tesla should have done, not the stupid-ass Cybertruck.<p>On the plus side I look forward to an article similar to OP&#x27;s about the Cybertruck in 15 years
AtlasBarfed超过 1 年前
Is this the car you could wash the inside with a hose? Or was that the Element?
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fwungy超过 1 年前
Aztek: when the disaster you can&#x27;t look away from is the thing itself.
mgarfias超过 1 年前
The lead designer for this went onto designing the c6 corvette.
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RecycledEle超过 1 年前
Crossovers are part hatchback and part minivan.
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Solvency超过 1 年前
This is the explanation behind 99% of vehicles being Class A nurbs surfaced corporate design disasters.
m463超过 1 年前
The cybertruck looks weird too.<p>I enjoyed the munroe video talking with the tesla engineers:<p><a href="https:&#x2F;&#x2F;youtu.be&#x2F;J5zDNaY1fvI" rel="nofollow noreferrer">https:&#x2F;&#x2F;youtu.be&#x2F;J5zDNaY1fvI</a>
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