For those of us who get everything from iTunes/Netflix/etc, this happened already.<p>Beyond the personal time cost of commercials, there is a larger societal cost to commercials which is nigh-impossible to quantify. Swift-boat commercials kept Bush in office a second term, and soda commercials influence children towards obesity. They put perceived truth up for the highest bidder, and while they work imperfectly, billions would not be spend on ad campaigns every year if they did not yield the intended result, externalities be damned.<p>I'm not naive enough to think corporate and political propaganda would disappear without television advertisements. But for better and for worse, they create a stronger gravitational distortion in public awareness than all the other forms of propaganda combined.