Coursekit is now Lore

It might just be me, but when I see announcements so overly-styled, without the styling having much semantic relevance to the content, I stop trusting the site that made the announcement. I want to place my faith in no-nonsense services, and an announcement like this is all-nonsense.<p>Lore is an excellent name for a service, though.

Ehhhhhh, am I the only one that hates both the name and the presentation?<p>The name is so highly associated with 'folklore' which is so highly associated with stories that are legendary and part of culture, but clearly factually incorrect (thinking Paul Bunyon etc.). Inspiring fiction.<p>This is not what Coursekit is.<p>The presentation is hardly readable: extremely light grey type on a white background with spinny animations going on in the background...nuff said.<p>Not only that, their old logo kicked ass, and the new one is...meh.

The Coursekit identity (including the name) is one of the strongest I've seen in recent history. So I'm kind of bummed at the change.<p>The long-winded apologia re: the new name and logo suggests to me that the team is making the switch for reasons that trump design considerations altogether. But for some reason they've couched their explanation in design language.<p>IMO: customers/users are interested in product, not process. The fancy design brief feels like energy that could be best spent explaining what Lore is and how it will be useful.

Rebranding a college-course websites <i>at the end of the school semester</i> is not a smart idea. :P

It's good that it's only 4 characters, but coursekit had a nice resonance in the sound -- 2 syllables.

Thanks for visiting, guys. You can learn more about our rationale in my post: <a href="http://blog.lore.com" rel="nofollow">http://blog.lore.com</a>. We also detail our design process here: <a href="http://design.lore.com" rel="nofollow">http://design.lore.com</a>

Really impressive!! Looks like it's done entirely in HTML/CSS/Coffeescript.<p>I have to admit surprise that they would put so much effort into something that is not their product, though.

This works well with exp.lore.com as well

The page communicated the process/reasoning really well. Goodluck to the team

All I can think about is Star Trek's Data's evil twin Lore.

Nice domain name!