As sure as the sun rises in the East, "Suburban Moms (and Dads) Get Suckered By Over-Promised Sales Projections" is the headline that will never go away (see LulaRoe, MonaVie, just about any other MLM scam, not to mention other over-hyped franchises like Quiznos).<p>At the same time, though, the franchisees had plenty of greed of their own. The article states "They also say it promised them the ability to run businesses as investors rather than as hands-on managers." If your only contribution to a business is giving it money, you are essentially <i>always</i> better sticking that money in the stock market. If you have some special talent, skill, connections, etc. that you can leverage, sure, go for it. But the idea that you can beat the market with no special benefit that you bring to the table is a fantasy as old as capitalism.