I feel the trouble with comparing social media to cigarettes is that cigarettes are kind of their own self-contained "thing". For instance, while you can smoke a cigarette on your own and focus your entire attention towards it, it's kind of technically impossible to use social media alone, even if there's no one else in the room with you. The "content" isn't pre-packaged and finite, it's constant and living, fueled by other people. That's the big trouble with leaving social media for a lot of people. It's a kind of prisoner's dillemma where the only meaningful way to stop it is to organize with your friends to quit it/explore alternatives as well. More than just insecure feelings of FOMO, the trouble with quitting social media is that you become really out of the loop with your friends' activities, since its benefit has always been being able to efficiently update your friends. It seems like unless you have some way of staying in contact with them, you may as well be invisible.<p>I do love the analogy of a donut which becomes heavier as you reach closer to overconsumption, though. A while back I got tired of all the noise on youtube and installed an extension called "unhook tube" which makes all the recommended videos in the sidebar just disappear. I wonder if there'd be a way to impliment an extension for instagram/facebook and the other 'scrollers', where the longer you use it, the more difficult it becomes to scroll, and the longer it takes for posts to load. It'd be like the benefit of having a fickle water heater, in that it keeps you from staying in the shower too long once the water gets too cold. In terms of facilitating moderation, this seems like the easiest solution.