Thoughts:<p>/// invy logo - confused as to why there is an asterisks there.<p>/// Two main call to action buttons [in green]:
Download app & Available on the App Store - a bit confusing as they both go to the same place.<p>/// Check boxes beneath the "available on the app store button"
* Friends can respond from any device via the Invy website - does this mean that my friends can log into your website through a web browser on their mobile device? not sure what this is supposed to tell me.<p>* iCal integration makes sense
* Address Book integration - is this outlook address book, or just general address book integrations?
* Cheaper than a Caffe Latte - just 1.99. I was still trying to understand what the app did before I reached this, so it seemed disjointed that you were trying to convince me it was worthing paying for your service before I understood your service.<p>/// White iPhone - it took me a while to realize it's a was an iPhone. I thought it was a nice border around your screenshot. Perhaps showing more of the phone would make me realize that it's an iPhone or at least mobile app.<p>/// Three blue links next to "download app" button. As a new user to your website I want to know more about what specifically invy app does. If we look wpengine.com from the left to right links are: about / blog / reviews / our customers / contact. I would have expected something along the same lines. Customer reviews / some type of blog / how awesome my life will be after I use this, etc. The press didn't really fit (especially when I went to the press page and was greeted by : Hello press people :) and an offer to contact you about press related inquiries.<p>Overall - I like the design though think you have to spend more time honing the right message to the right customer and what specific problem you are solving for them. Great work on getting something up, out, and reviewed on HN!