It's amazing how SoundCloud had "everything" and they threw away. They had the unique Indy artists, they had the DJs and music producers, and they opted to move to compete with Spotify on a money loosing bet, without putting the effort to build the Player in at least every single platform supported.<p>They did even more harm to themselves by blocking open source players that were doing "their work for free".<p>If there is one big mistake they did early on was to block API access. The other one was to bet on "record labels contract" rather then becoming the source for Originals.