I'm interested in the strategy of focusing on customers for whom $29/mo is intimidating. Certainly a lot of them are served (perhaps not well) by the ebay's and etsy's of the world, but in both cases their featuresets have evolved to cater to larger sellers, which has undoubtedly added complexity but probably in the interest of growth and profitability.<p>So... Is the plan to stay small and simple forever, and allow people to grow out of you and move to other services? Not saying it's wrong, just curious.