Agreesies.<p>I've been fighting with the leading analytics packages and hosted tools for a bit, and while I do think stats packages have come a long way, they feel like fancied-up versions of questions we were asking/answering <i>way</i> before content management systems, blogs, multiple authors, social software, categories, etc.<p>We've moved beyond "hits," but we're still stuck in pageviews, visitors, return visitors, etc.<p>All of these things are <i>great</i> to know, but are very ad-buyer centric... Even if you don't care about ads/ad buyers, stats are very geared not to the publisher, but the person comparing your site's traffic, to some other site's traffic. There is a place for this, but I think we need a wave of programs that are just for the publisher... and I hate to suggest a fragmentation, but they probably need to be more aware of different content management systems (WordPress, Drupal, etc.)<p>I am aware of and excited about the promise of open-source Piwik, but its primary goal seems to emulate Google Analytics.<p>About 3 years ago, Performancing had a tool called Pmetrics that was awesome. It didn't think about URL's, it thought of <i>content.</i> Then they changed the whole thing, kept the name, but now it's a 3rd party whitebox software that is pretty friendly (I still recommend it), but nowhere near as cool as it used to be.<p>(Does anybody know what happened to that original software?)