Samsung Joins Apple and Adobe in Supporting JPEG XL

Google, not content with existing image formats that support 10-bit like HEIC (used by Apple) and AVIF (based off of AV1, a codec that Google helped design and is better than JPEG), they decided in all their wisdom to make Ultra HDR for Android phones, which is an incompatible standard built on top of JPEG, which is separate from JPEG-XL.<p>Now Samsung has released Super HDR, without any information about that standard or if it relates to Google&#x27;s Ultra HDR. Sigh.<p>Edit: I forgot about WebP&#x2F;WebP2, which was also developed by Google as a JPEG replacement.

I worked alongside the Google and Cloudinary teams who authored the JPEG XL spec and I&#x27;m glad their work&#x27;s finally paying off.<p>It&#x27;s really weird Google deprecated the format despite contributing engineers to help build JPEG XL. I guess it&#x27;s office politics

I don&#x27;t understand how google can just be consistently on the back foot of the &quot;tech world hivemind&quot; for going on 7 (?) years now and have <i>zero</i> shakeup of not just culture but at least PR.

This is a marketing article for s24, jpeg XL is mentioned once towards the end as a replacement for raw capture. This title is misleading.

Just reminding everyone that it is now 2024, and it is still impossible to send a HDR still image to a group of people not all in the same ecosystem.<p>Apple for example “supports” the JPEG XL format, but decodes it to sRGB SDR irrespective of the source image gamut.<p>As of today, Adobe Lightroom running on an Apple iDevice can edit a RAW camera image in HDR, can export the result in three formats… none of which can be viewed as HDR on the same device.<p>Windows 11 with all the latest updates can basically open nothing and will show garbage half the time when it can open new formats.<p>Linux is still stuck in the teletype era and will catch up to $399 Aldi televisions from China any decade now.<p>I should create an “Are we HDR yet?” page and track this stuff.<p>These are trillion dollar companies acting like children fighting over a toy.<p>“No! Use my format! I don’t want to play with your format! It’s yucky!”

JPEG XL here is used in place of a traditional RAW format:<p>&gt; Additionally, storage capacity has been reduced while maintaining image quality by providing JPEG XL format.