I have been hoping for more informed commentary concerning the scuttlebutt that Apple and Sony had a falling out over the a purported refusal to ramp up micro-OLED production, leading Apple to source future production in the PRC. Supposedly only around 900k OLED units were supplied by Sony (so, 450k AVP units), constraining potential sales for the near future. The general assumption in the press seems to be that sales are largely demand determined, but I suspect the cutting-edge technology used may still be in short supply, hence the high price validated for the relatively few units available.