This truck is going to be a complete disaster in every conceivable way for Tesla. You've got a TAM on that thing of like.... maybe a few million people on earth? And even then, it's just going to be a silly short-lived fad for the ones who do. They more or less did the same idiotic thing as Ford with the Lighting. Tease a "$35k" starting MSRP for all the publicity, convince themselves they had a hit, and overcommit on manufacturing resources accordingly. Then, when the true out-the-door price becomes <i>double</i> that, act all surprised pikachu when no one shows up to buy.<p>Add to that the complete torching of any Tesla brand value left by Elon over the last couple years, and things are looking pretty grim over there. Stock at it's lowest point since joining the S&P 3 years ago, and sales growth hitting a brick wall.