Why you should if you don't have to ? Satellite phones are a thing at least since the 90s, but nowadays you prefer some kind of communication via Internet, possibly using wifi. Ok, emergency call, place out the civilisation, but those are same use case present 30 years ago. If you don't have to you want to use real cell towers or wifi. Also I think that to cover the communication needs of a single western rich country they have to increase the number of satellite drastically, with lot of side effects. So really satellites aren't new cell towers. Besides, is that type of infrastructure so profitable to justify its creation ? I want to say, if I wasn't able to do an emergency call the problem was dead battery, not absence of signal, in other cases I use the ol' dirty Marconi's wireless telegraph: the radio. Obviously , if I have a way to send sms from desert place, it's a "nice to have feature" not a necessity for the majority of us, so, again , how the company want to monetise from the infrastructure that is greatly expensive ?