Short version: I decided to finally take advice I'll give to clients (and anyone else): if you have an audience, you want to get their email addresses so that you can contact them about things that are mutually interesting. After writing approximately four full-length novels worth of blog posts about software businesses, some people seem to be interested in hearing from me about them, but I have no way of knowing who they are or how to get in touch with them unless they contact me directly.<p>So, I thought I'd start an email list. Just asking for email addresses seemed kind of boring, though, so I recorded a 45 minute video on improving the first run experience of software. (Something crazy like 40 ~ 60% of users will abandon an application after their first use of it. Track that stat and work on it and it will go down, which will make users happier and improve business results. For the topic treated at length, see the video.)<p>Feel free to ask questions.