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Ask HN: Startup founders, How did you get your first customer?

2 点作者 iyifr超过 1 年前

1 comment

jensneuse超过 1 年前
At the very beginning, I was a solo founder and put my project WunderGraph (<a href="https:&#x2F;&#x2F;github.com&#x2F;wundergraph&#x2F;cosmo">https:&#x2F;&#x2F;github.com&#x2F;wundergraph&#x2F;cosmo</a>) on GitHub.<p>After a while, a CTO contacted me and asked if I could &quot;support&quot; his team and add some features that he wanted. After a month of sweating, we agreed that they&#x27;d pay me a monthly support subscription of $2k.<p>I learned a lot from the use cases, improved the software, and got some more users, which ultimately was enough of a story for VCs to raise a $3M seed round, which I think is quite cool as a first-time founder from Germany with zero connections, no YC friends, etc...<p>I quickly realized that I could not pull this off alone, so I teamed up with 3 fantastic Co-Founders who are responsible for the business side, marketing, sales, and engineering.<p>Fast forward two years and we&#x27;re growing our customer base at a great pace and are slowly looking towards a Series A. I can tell though that the way from our first customer to where we are now was extremely tough. We&#x27;re in enterprise sales, we had to switch our strategy at some point. Lots of learning, lots of pain.<p>In retrospect, I wouldn&#x27;t say that the first customer is the hardest. Building a repeatable sales motion is much harder. Building a product, marketing, and sales process that all aligns well for repeatable sales is a lot of work.<p>Whoever tries this, good luck and please connect if you need help as a founder or want some advice. I love to help others to start their own business. It&#x27;s hard, but it&#x27;s also a life that I don&#x27;t want to miss.