It is what separates great entrepreneurs from average ones.<p>People often do not do something even though they believe it is the right thing to do, simply because they believe change is impossible.<p>The wonderful thing which great entrepreneurs know in their bones is that you only need to convince a few people that change is possible. Those few people will convince others who will… anybody with a basic sense of math will see how this translates to mass acceptance and market share.<p>The greatest entrepreneur ever - Steve Jobs - had total mastery of this.