I've spent approximately the last 4 weeks with DDG, as well, and I haven't decided yet if I want to keep it as my primary search engine.<p>For the most part it works well, although, I periodically g! just to make sure I'm not missing something important.<p>The thing is, I don't particularly mind Google building up a profile of me, keeping track of my browsing, email, and prior searches. I mind them doing it to <i>show me ads.</i><p>I strive to avoid needless purchases and prefer to keep as few items as possible (I've whittled my wardrobe down to couple pairs of pants and about a week's worth of shirts, undies, socks). I want to keep a simple, regular grocery list of bread, chicken, etc, and so avoid the coupons lest I be enticed to buy a fancy cereal or something. I know that Google constantly inundating me with products more and more relevant to my interests will lead to a life of higher spending.<p>DuckDuckGo is better in that regard (usually only one ad in the results) so I'm happy. But if I could pay a yearly ad-free fee to Google I'd do it in a heartbeat.