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Wendy's will experiment with dynamic surge pricing for food in 2025

22 点作者 Cyclical大约 1 年前

8 条评论

cududa大约 1 年前
Their new CEO has been in the job three weeks and this was his first &quot;big&quot; idea? I don&#x27;t eat much fast food, but Wendy&#x27;s is my go to when I do. I&#x27;m just not going to eat there because it&#x27;s a fucking rude, customer hostile move. Surge pricing, however annoying, makes sense. There&#x27;s more demand for rides than supply of drivers. Making food cost more because more not because of the restaurant is low on supply, but just because &quot;demand is high across this time zone right now&quot; is just a low move. I just don&#x27;t want to support their business. Simple as that.<p>I can&#x27;t imagine a customer who doesn&#x27;t read about this and goes in and sees their normal meal more expensive because it&#x27;s lunch time, will be switching where they get lunch
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kjellsbells大约 1 年前
This feels like such an incredible example of snatching defeat from the jaws of victory. I bet Wendy&#x27;s PR team have had a miserable day. And all because they went for greed not service.<p>It would be a clever idea to have a ceiling price no higher than the current price, but offer lower prices at certain times of day. This is well understood in hospitality and why we have early bird specials, happy hours, etc.<p>Wendy&#x27;s seem to have decided that the current price is to be be a floor, not a ceiling.<p>Cue acres of bad publicity.
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deprecative大约 1 年前
&gt; Beginning as early as 2025, we will begin testing a variety of enhanced features on these digital menuboards like dynamic pricing, different offerings in certain parts of the day, AI-enabled menu changes and suggestive selling based on factors such as weather<p>Beginning as early as 2025, I will begin testing a variety of enhanced features during my moments of culinary weakness like Arby&#x27;s, McDonald&#x27;s, Taco Bell, and suggest pizza and restaurants based on factors such as time of day and present company.
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renewedrebecca大约 1 年前
I will be experimenting with not eating at Wendy&#x27;s in 2025.
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thatfrenchguy大约 1 年前
If only they spent money on making their food not gross...
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ChrisArchitect大约 1 年前
[dupe]<p><a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=39514464">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=39514464</a>
magnetowasright大约 1 年前
I really want to know how they anticipate this will &#x27;motivate customers to visit&#x27; or &#x27;enhance customer and crew experience&#x27;. I know it&#x27;s marketing nonsense, but really, how?<p>They&#x27;re wanting to spend $20 million on installing plus another $10 million &#x27;earmarked&#x27;. Not much in the grand scheme of things but someone somewhere has convinced people it&#x27;ll be worth the cost.<p>If they could invent a fast food menu display that stays still and doesn&#x27;t really break down so I can see what the menu actually is when I&#x27;m waiting to order that would be great. Oh, wait...
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bluesounddirect大约 1 年前
If this happens that’s the end of Wendy’s for me .