> Jony Ive, Apple’s chief design officer, wanted to pursue a self-driving car, which members of the software team said could be done.<p>No one seems to realize how fantastically difficult self-driving is until they are deep into it. Apple, Cruise, and Tesla all seem to have made this mistake.<p>It's a shame that Apple won't be dumping its substantial resources into self-driving, because we'd all be better off if there were a viable competitor to Waymo (who now seems uncatchable).