The draw of Gemini was always that it was a New York-regulated crypto exchange that presented as similar to traditional exchanges.<p>For institutional traders, they even provide a standard FIX API over cross-connect in the NY5 data center in New Jersey. This is something that institutions understand how to connect to and work with.<p>(In contrast, most crypto exchanges have/had highly bespoke systems of questionable quality)<p><a href="https://docs.gemini.com/fix-marketdata/" rel="nofollow">https://docs.gemini.com/fix-marketdata/</a><p>So the Gemini Earn thing has always confused me. If your entire shtick is legitimacy and being subject to competent regulation, then why would you release a product like that?<p>I guess I’ll have to attribute it to the reality-distortion field of the crypto hype. They must have actually believed that either 1) the product was sound or 2) they would avoid the fallout when it exploded.