Um, most of us already have a job. We don't think about doing HR's job most of the time, we're busy. And there's an emotional hump to get over, to beg a friend to consider moving jobs to work at your place.<p>$10,000 does a lot to realign folks' attitude. I'll go to my old colleague John McGinty (actually he referred me :) and say "Sococo is a great place to work, we're ramping up and getting new customers daily, the work is exciting and we need you!"<p>Maybe I'd go to somebody less able too. But we're looking to grow lots, folks don't all have to be architects. Its not black and white who is a fit and who isn't and its essentially not my call anyway - its the hiring managers'.