For those lamenting the writing style: I agree that this article could use some editing, but in the same way the author laments the passing of the Unique Web, I too am saddened that an off-beat tech rant like this is hard to find these days in a sea of SEO-optimized or AI-generated content.<p>I don't necessarily agree with the author's conclusions, but I absolutely loved the writing style here:<p><i>Google, Amazon, Microsoft, and Meta (GAMM) now own most of the steel and glass that makes the internet go vroom. Google, Amazon, and Microsoft control seventy-five percent of the cloud computing market. Meta and Google own half of the fiber optic cables supplying internet services across continents. Most of our favorite productivity apps, retail websites, and social media platforms are beholden to proprietary infrastructure controlled by these four corporations. They own the most heavily trafficked server networks, all the GPUs, and gigawatts, and whatever.</i><p><i>They call it the cloud, but really, that’s just the internet.</i><p><i>So, what we know as the cloud doesn’t actually exist. It’s a euphemism that obfuscates the consolidation of critical infrastructure. The cloud is metaphysical porn for wild-eyed technocrats in Allbirds who say things like “I’m making a dent in the universe” without a whisper of irony. It’s bullshit. It’s fugazi. There is no spoon, Neo. The cloud is a lie.</i>