<i>> The numerical notation of 4 is IV in Roman numerals.</i><p>Using "IIII" instead of "IV" isn't even necessarily wrong. Rome was a big empire with a widely-distributed populace that lasted for a thousand years. The usage of numerals changed over time and according to context:<p><i>"While subtractive notation for 4, 40 and 400 (IV, XL and CD) has been the usual form since Roman times, additive notation to represent these numbers (IIII, XXXX and CCCC)[9] continued to be used, including in compound numbers like 24 (XXIIII),[10] 74 (LXXIIII),[11] and 490 (CCCCLXXXX).[12] The additive forms for 9, 90, and 900 (VIIII,[9] LXXXX,[13] and DCCCC[14]) have also been used, although less often. The two conventions could be mixed in the same document or inscription, even in the same numeral. For example, on the numbered gates to the Colosseum, IIII is systematically used instead of IV, but subtractive notation is used for XL; consequently, gate 44 is labelled XLIIII."</i><p><a href="https://en.wikipedia.org/wiki/Roman_numerals#Origin" rel="nofollow">https://en.wikipedia.org/wiki/Roman_numerals#Origin</a><p>As for clock faces, the explanation that I always heard was that it simplified the manufacturing process to use IIII rather than IV; something about making better use of materials to have one fewer V and one more I.