I will be releasing my iphone app as soon as it is approved by Apple. How and when do you guys think I should release it to the world. From the statistics point of view, most of the apps are downloaded on the weekends, so I am gonna target one of the weekends for the release, but do I need to create any buzz around it before the release or should I just put it live and then do the marketing.
How did you guys handle the release of your apps?<p>Thanks
If you are launching soon I would also recommend applying to App Star Awards (applications end on May 27, 2012) <a href="http://appsfire.com/appstar3/?q=appstar3" rel="nofollow">http://appsfire.com/appstar3/?q=appstar3</a><p>Here are is a selection of posts that provide great insights into the best tactics to launch and promote your mobile app:<p>[1] <a href="http://hogrocket.com/post/11566299341/tiny-invaders-story-so-far" rel="nofollow">http://hogrocket.com/post/11566299341/tiny-invaders-story-so...</a><p>[2] <a href="http://iteratingfun.com/post/23127367529/shockingly-easy-way-to-get-thousands-of-users-to-your" rel="nofollow">http://iteratingfun.com/post/23127367529/shockingly-easy-way...</a><p>[3] <a href="http://toucharcade.com/2012/05/11/why-whale-trail-is-going-free-to-play-and-how-a-flop-is-seen-as-a-journey/" rel="nofollow">http://toucharcade.com/2012/05/11/why-whale-trail-is-going-f...</a><p>[4] <a href="http://www.quicksprout.com/2012/05/10/the-beginners-guide-to-mobile-app-marketing/" rel="nofollow">http://www.quicksprout.com/2012/05/10/the-beginners-guide-to...</a><p>[5] <a href="http://www.philterdesign.com/?p=491" rel="nofollow">http://www.philterdesign.com/?p=491</a><p>[6] <a href="http://www.altdevblogaday.com/2012/04/03/launching-on-the-appstore-in-the-year-2012/" rel="nofollow">http://www.altdevblogaday.com/2012/04/03/launching-on-the-ap...</a><p>[7]<a href="http://www.gamasutra.com/blogs/GregHolsclaw/20120319/166462/Marketing_PostMortem_Operation_Eradicate.php" rel="nofollow">http://www.gamasutra.com/blogs/GregHolsclaw/20120319/166462/...</a><p>[8] <a href="http://searchenginewatch.com/article/2169475/4-Ways-to-Help-Consumers-Discover-Your-Mobile-App" rel="nofollow">http://searchenginewatch.com/article/2169475/4-Ways-to-Help-...</a><p>[9] <a href="http://philippseifried.com/blog/2012/05/01/lessons-learned-on-the-app-store-part-1/" rel="nofollow">http://philippseifried.com/blog/2012/05/01/lessons-learned-o...</a><p>If you are interested in this type of content you can subscribe to our free weekly newsletter at <a href="http://tinyletter.com/hackrocket" rel="nofollow">http://tinyletter.com/hackrocket</a>
This is how I think it should be done:<p>1. Make a really good app.
2. Write a blog about it.
3. Promote the app on Twitter, FaceBook etc ...
4. Answer to all user complaints and solve any bug they found for free (update the app).
5. Repeat.