Fantastic book - I certainly had to read it slowly, not fast.<p>Two things bothered me about it though - firstly, it landed shortly before the reproducibility issues of such research became more widely known.<p>Secondly - towards the end of the book, it espouses the idea that using some methods of psychlogical and behavoural manipulation is at worst a net neutral, especially if there was nothing to see of the manipluation in question. After all, who can argue against organ donation being opt-out by default, or similar?<p>To me, this is like a magician claiming that there was no sleight of hand, as we were free to look wherever we liked during their performance. Denying the presence and capabailities of tools of manipulation is, in my opinion, incredibly dangerous, and the worst of its outcomes has been very publicly played out in recent years.