From the linked "best logos of all time" article:<p>"The best logos are those that have truly stood the test of time. As well as being distinct and memorable, often with hidden meanings and messages ..."<p>The pepsi universe and energy fields stuff is obviously wack, but most people are blissfully unaware of the depth of meaning, connotations, references, messaging, etc, in many logos, emblems, and even design 'dna', all around them.