good article, enjoyed the little storytelling even if a bit distracting. i think most folks on here are going to be super critical about them starting on a NoSQL database in the first place when it was very likely that relational would have been the way to go from the start, but sometimes you just need to get something off the ground and Firestore can be the fastest to do so (not recommending fwiw). we were also one of those “thousands” of startups that started with it and migrated off after a few years too - so might be a bit biased there - but it all worked out in the end