I, for better or worse, decided to invest some of my dollars in Facebook. Like many others, I received radio silence about my trade. At EOD, I got a call from my brokerage, Fidelity, apologizing about the trading issues and offered to cancel my trades. They were going to absorb the costs to make me happy... And I didn't even complain. I was on the fence about canceling my order but that was besides the point, for me Fidelity just secured a lifelong customer and now, apparently a Fidelity evangelist!