New advancement of media compression seems always focusing on low bitrate, be it audio, video or image.<p>Which is totally fair given their applications, but I always wonder how much improvement they bring in high bitrate scenario. For example, are there codecs that have much better (perceptible) quality than Apple AAC 256kbps (or achieving similar quality at, say, 160kbps?) How much better are AV1 at 10Mbps compared to H265/264 (the improvement of H265 compared to H264 in "transparent" encoding was pretty disappointing IMHO).