I first saw the news on CNN and groaned at the headline.<p><a href="http://cl.ly/0S0Q1D1D2c1y1I42393B" rel="nofollow">http://cl.ly/0S0Q1D1D2c1y1I42393B</a><p>Yet, it seems to be fact.<p>I believe Zuck believes Facebook is the vehicle for these announcements and interactions, ergo his play. The announcement via FB is fair and true. I think it's a good move.<p>I'm disheartened to see it right after the IPO. It's rare a wedding happens overnight, let alone an IPO, so it feels deliberate to me.<p>And yet, given how blindsided they were with Beacon and its ilk, I can imagine the circumstance being nothing more than.<p>tl;dr: I don't understand Zuckerberg or Facebook.