Not your mother's mall (2003)

Note this is from 2003...<p>Internet is no longer just 5% of retail.<p>That $100m rebuild of the Tanforan mall is already being exited and will be converted to a biotech and life sciences hub.<p>The rest of the general impact to retail, I&#x27;m sure everyone is aware of.

&quot;Natural bamboo landscaping, living room comfort seating and a soothing paint palette mirroring the calendar seasons&quot;...<p>I wonder how long that lasted.<p>Starbucks doesn&#x27;t even have chairs in many of their locations now. The prices didn&#x27;t drop when they took them out, either.<p>Amazingly, Hillsdale Mall is still operating.[1] It probably survived because it was owned by a local family from 1954 to 2021.<p>[1] <a href="https:&#x2F;&#x2F;www.dailymotion.com&#x2F;video&#x2F;x3s292u" rel="nofollow">https:&#x2F;&#x2F;www.dailymotion.com&#x2F;video&#x2F;x3s292u</a>

This is a really good example of how focusing on a single metric can eventually lead to the death of your company. The reason people started using online shopping was to save time, which is completely at odds with the metric malls were using for success, which was the amount of time you spend in the mall and the number of visits you made. Had they recognized that their key metric was at odds with the desires of their patrons, they might have made some significant changes at a time when they still had a strong beachhead in the space.