That article claims way too much from too little data.<p>Tesla does have a serious problem with pricing. Electric vehicles have become cheaper, and nobody can mark up electrics the way they did a year or two ago. Tesla had to cut prices.
But not enough. BYD now sells more electric cars than Tesla. BYD now has a good US$20,000 electric car, and they're selling it in Europe, Mexico, South America, and of course China.
Not in the US only because of import restrictions.
Tesla's factory in Shanghai is way behind schedule and work seems to have stopped before much was built.[1] The Hertz/Tesla debacle has been embarrassing.<p>Tesla is an auto company, and has the operating problems of an auto company - competition, parts and service, and reliability. Tesla is way overvalued for an auto company.
And no, the "autonomy" thing won't save Tesla. Everybody has Level 2 now, and the driving assist systems from Mercedes and Ford (Level 3) are considered better than Tesla's. Waymo, of course, has level 4 and taxicabs running around.<p>[1] <a href="https://www.youtube.com/watch?v=IqQ0uuazqbk" rel="nofollow">https://www.youtube.com/watch?v=IqQ0uuazqbk</a>