What is up with the glib tone featured throughout this document? To cite a few examples (there are many more):<p>Page 11: "Hello, friends, and welcome to the “Results and analysis” section."<p>Page 15: "Hey, you, don’t skip this section this year! We know we keep repeating, “It’s always external criminals wanting your money” alongside dated pop culture references, but we have some interesting data points to discuss this year. Does this mean External actors are not the most prevalent? No, of course they are, silly. But since we got your attention, please read on."<p>Page 37: "In the cybersecurity world, or “the cyber biz,” as we call it, we certainly love our catchy terminology. Terms such as whaling, smishing, quishing, tishing, vishing, wishing, pharming, snowshoeing and plain old phishing are ever-present in the Social Engineering pattern. This makes sense because there are a lot of vectors on which we need to educate our employees and end users, and we’re positive that in another five years, there will be new ones that we will have to add to our list."