Digital consumers expect personalized experiences with relevant information and insights on demand.<p>We all know that a connected digital ecosystem that is almost always on requires a decent implementation of event driven architecture.<p>Sure it is complex. But the alternatives are convenient in the short term.<p>What is stopping the commoditization of distributed event streaming patterns with all of the digital innovation that has come about in the last 10 years.<p>Is it merely the complexity? Is it change resistance? Is it something else?