Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

I would guess they wanted to say that an iPad &quot;crams&quot; everything that was there, and the act of crushing it is to allude to how thin it is.<p>Not my cup of tea, but everyone wants to shame everything nowadays. It&#x27;s so easy to do virtue signaling by bashing, instead of creating.

I think it is a distasteful ad, but getting vocally &quot;offended&quot; about it is rather melodramatic.

It bugged me seeing all those nice things being destroyed.<p>There&#x27;s been times in my life when any of those objects would have been nice to use.

It&#x27;s in poor taste but it certainly has a lot of people talking about a new iPad release!

&gt; You can imagine the pitch: “All of human creation compressed into one impossibly sleek tablet.” But the end result feels more like: “All of human creation sacrificed for a lifeless gadget.”<p>Holy shit! No, I didn&#x27;t feel that. It felt like it was trying to say the first thing.<p>I am a huge proponent of humans over technology. I fall on that side of essentially every topic. But this is just a cute&#x2F;stupid ad for a tablet. The reaction to this appears to be negativity for the sake of negativity.

I&#x27;ll be the contrarian here; I actually liked the ad! It got the point across and it was hella creative. All of the crushed items probably got recycled also.

This article is off the rails. It&#x27;s trying so hard to make this random ad controversial. I&#x27;m pretty petty and bitter but this article makes me cringe.

OpenAI (or some other AI company) could run a similar ad regarding web sites, specially the knowledge based ones. Why to visit a gigantic amount of websites filled with ads, fake news, clickbaits, rants and more if I can ask ChatGPT about specifically the topic that I want to know about?<p>Maybe is not right there now, but eventually we might finally build some version of &quot;The Internet&quot; box from IT Crowd.

This dust up is wild, IMO

The same idea, executed better by Blackberry: <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=8iQ9oepKScE" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=8iQ9oepKScE</a>

Whether you have the same reaction or not, I think it&#x27;s interesting how badly Apple mis-judged what the reaction would be.

I was disgusted by the ad. Made me feel it got scripted by a machine, due to how it just is a display of domination of machine over man, and of disrespect for creators from around the world