Disclosure: I work for GM, this is solely my own opinion<p>---<p>This article doesn't mention it, but the other problem Hertz has is that Tesla has lowered the price of their vehicles. This is great news for new buyers, not so much for people who want to trade or sell their vehicles. Incidentally, this is why other OEMs offer cash-back or other limited time or limited scope offers - they can have less effect on trade-in values.<p>---<p>Incidentally, this cycle of downward pressure on new vehicle price is a partial cause of GM's decline. GM had a goal to remain the #1 North American automaker by sales volume - to do this they sold a lot of cars to rental fleets - those rental cars come back on the market after about 1 year at a discount and compete with new car sales and put downward pressure on price.<p>Again, if you are a consumer looking for a low price, this is nice; if you are looking to run a company that can invest in product engineering, not so much.