This is great.<p>Analytics space has many players in all shapes and sizes.<p>Mixpanel, Amplitude, Google analytics, simpleanalytics, Posthog, usefathom, plausible.<p>If you include UI tracking then pendo.io, Fullstory, LogRocket.<p>Many of them VC funded horses.<p>As an ex-Mixpaneler and Mixpanel customer now, I wish Mixpanel wasn’t this expensive for a few 1000 users. But like any company in an economic market, they’ll charge for what customers will bear.<p>Competition is wonderful. May the force be with you.