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Re: Google AI Overviews – Genuinely, Why?

14 点作者 suddenexample12 个月前
Why does Google (supposedly) think AI Overviews are a good feature?<p>This might come across as a blatant attempt to bash Google&#x27;s AI Overviews, but is actually a genuine question that I&#x27;ve been asking myself constantly over the past few days. Wanted to post here to see if the HN community had any takes&#x2F;insight that I might be missing.<p>My confusion comes from multiple places:<p>1. Destroying the trustworthiness of the Google brand. It&#x27;s hard for me to believe that Google would intentionally destroy decades of earned trustworthiness and goodwill toward its core product and money maker by pinning AI answers that will always inherently (due to the technology) have a chance of being completely false. Google search has become a meme, not just in tech circles but in the wider world. Every news publication seems to have reported on this. People that I&#x27;ve never heard talking about technology are aware of this. I simply can&#x27;t wrap my head around the calculus of this - Sissie Hsiao (VP of Gemini&#x2F;Assistant) was the one to announce AI Overviews at I&#x2F;O, so is this some sort of internal power struggle where the Search product is caught in the crossfire?<p>2. Who benefits from AI Overviews? Usually when you think about controversial features, there is a clear beneficiary. In this case, the main parties involved are Google, users of Google search, advertisers, and site owners, and I think all of these parties are suffering (though maybe not short-term Alphabet shareholders). As mentioned above, Google&#x27;s brand is being obliterated, but not just on the user side - they&#x27;ve also lost goodwill with advertisers and site owners, the other two critical components of the search ecosystem. What do AI Overviews actually do for Google for it to be worth this destruction of this trust? Is the main objective to show the world that Google is good at AI? Is it to release a product that&#x27;s clearly inferior to traditional Google search to anchor the world into thinking that similar offerings from OpenAI&#x2F;Perplexity would be equally inferior to Google search? Google continues to claim that AI Overviews are a better experience because they make users search more (I&#x27;m skeptical that these metrics mean what they think) [1] and that unsafe&#x2F;incorrect answers are an edge case [2], while dodging questions about the effects on publishers [3].<p>3. Google&#x27;s AI panic. It&#x27;s weird to see Google obsess over showing the world their AI chops - no one clued into the tech industry ever doubted that they have always been among the industry leaders in AI. It truly feels that someone high up (Sundar?) panicked. Microsoft has been upselling Copilot in Bing&#x2F;Edge&#x2F;Windows for ages, and yet even they haven&#x27;t tried to stick on-by-default AI Overviews to the top of their searches. Let that sink in - Bing is arguably a better search experience than Google now, and it&#x27;s not because Bing got better. Did Microsoft intentionally leak a rumor that OpenAI was working on a ChatGPT-powered search engine [4] in an attempt to goad Google into spending resources on this?<p>4. AI Overviews - on by default, no opt out. No one forced Google to do this, and this seems to be a very strong signal that Google thinks these overviews are an objective improvement on the existing search experience. They certainly knew the consequences here, yet they did it anyway. Was this a calculated strategy, or just a &quot;fingers crossed that it works out&quot; fumble?<p>Personally, the rollout of AI Overviews has been the only time I&#x27;ve ever considered using a search provider other than Google - I&#x27;ve been trying Bing&#x2F;DDG for some searches and am looking into Kagi as well. I&#x27;m sure I&#x27;m not the only one, so I&#x27;m curious what I&#x27;m missing here.<p>[1] https:&#x2F;&#x2F;arc.net&#x2F;l&#x2F;quote&#x2F;voybpunr [2] https:&#x2F;&#x2F;arc.net&#x2F;l&#x2F;quote&#x2F;logaroxb [3] https:&#x2F;&#x2F;searchengineland.com&#x2F;google-users-click-links-ai-answers-440731 [4] https:&#x2F;&#x2F;mashable.com&#x2F;article&#x2F;chatgpt-search-engine-google-rival-launch-before-googleio

7 条评论

r72112 个月前
&gt;Google&#x27;s AI panic<p>There was an article on this topic recently:<p>&gt;Former Google employee says company&#x27;s AI work is driven by &#x27;a stone cold panic that they are getting left behind&#x27;<p><a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=40429041">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=40429041</a>
Spooky2312 个月前
The web is dying and turning slowly into a rotten soup of AI generated dreck.<p>They are trying to stay ahead of it. In my actual experience, the results are pretty decent. It’s not like the top web results are amazing these days.<p>It’s funny that Google’s individual AI result failures are headline news while the many similar failures and drama around OpenAI are shrugged off. Google is almost like Apple when it comes to AI news - megahype for problems.
goralph12 个月前
I remember when Google first started getting popular and how much of a leap it was compared to what was the mainstream at the time. Almost overnight the old &#x27;search engines&#x27; felt deprecated.<p>I&#x27;m getting the same feeling again. I don&#x27;t think we&#x27;ve seen &quot;the next Google&quot;, just yet. But the foundations for one are in place.<p>The Innovator&#x27;s Dilemma at work.
kmarc12 个月前
Exactly my thoughts when I saw this new thing first tonight (except for the &quot;trustworthiness of Google brand&quot; part... That&#x27;s long gone in my opinion).<p>Interested in the answers here, hopefully some anonymous Google rs would share some insights.
chrisjj12 个月前
Probably the more useful version of the question is why Google thinks &#x2F;properly-working&#x2F; &quot;AI&quot; Overviews&quot; would be a good thing. I very much doubt Google expected this V1 to work so poorly.
LogHouse12 个月前
I have no insight but I suspect it’s a soft pivot as the writing is on the wall. Search will be replaced with some “AI” thing and Google doesn’t want OAI to be household name.
rsynnott12 个月前
&gt; Who benefits from AI Overviews?<p>In the short term, Google shareholders, yeah, that&#x27;s about it. In the long term, no-one, but I&#x27;d be a little surprised if this feature exists in a year. Once the markets move onto a new fad, it&#x27;ll get dropped, you&#x27;d expect.