This author is missing a few big points. First, Yahoo didn't make a move into social until it was too late. Facebook is one of the biggest mobile apps. Sure, they haven't figured out how to monetize it just yet but they are a huge player in the space and have been for awhile.<p>Secondly, he/she completely ignores the fact that Google is making gobs and gobs of money based on their initial web design. They may not ever make the social transition but people are going to continue to search the web and they'll be the top player. Same goes for Facebook - social media is here to stay and they will be the big dog for a long time to come.<p>Lastly, portals pretty much just died. I don't see that happening with social media in the next 5-8. So, once again, Facebook is going to remain relevant for a long time.