This is just a marketing brochure...<p>Not to be "old man yells at sky" but a lot of these new cloud-based/cloud-focused architectures seem to be geared toward highly specialized needs that 99.9% of businesses aren't going to need. However they do one important thing - they over-use resources that line the pockets of MS, Amazon, Google, Data Bricks, etc. A Data Lakehouse is fine but what benefit does it give you over a much more simple solution of ETL/ELTing the data in batches (weekly, daily, hourly, etc) and letting it sit in some kind of DB.<p>They say the Data Lakehouse needs all this metadata storage, API access layers, etc. Seems like an overly complex system for anything but large real-time systems that need to replicate a DB but due to data volume and throughput, are unable to. Perhaps you also aren't just driving traditional reporting (dashboards, etc).<p>I'm happy to use this new technology to make more money for myself as a specialist, and effectively be in on the scam, but from an optimal solution pov they suck.