I've been part of the team that sets up this process at a few SaaS's, and I've done SaaS procurement for a while, so I clicked that button often (if I didn't know anyone at the company).<p>1. It gets added to a list of marketing website leads, which is owned by SDRs/BDRs who are there to filter and qualify leads. These are usually early-career people, with a base salary + quota for qualifying leads. The website is many times their least preferred channel of leads due to the quality, but they can't ignore it because sometimes good customers do come through there.<p>2. The SDR will either work over email or on a call; their goal is to identify if you're a real potential customer (vs shopping for prices, vs confused about what we sell), write up notes, and identify which customer segment you belong to (geography + business type + business size).<p>3. You will then speak to a salesperson (with varying titles "Account Executive", "Sales Director", "Regional VP of Enterprise Sales", or whatever inflated title makes sense for that sales organization). Their goal is to confirm they're speaking to the right person in your organization (or wasting their time), if your use case is meaningful enough for the "enterprise plan" (they can't sign too small deals), what your budget is, what your usage will be like, etc.<p>4. Pricing could be made up by guessing your price point, but it's rare. It is difficult to consistently make up pricing that works over time and doesn't have many lowball deals that harm the company's revenue long-term, and salespeople often don't understand the technical details well enough to make things up that make sense. Usually, there will be a pricing framework and an internal calculator (very often, a spreadsheet with formulae and VLOOKUPs) that will give them a range. They can then choose what number within that range to offer, based on who they think you are and how far off they are from their quarterly quota.<p>5. They can then negotiate the number, or the included features, or the payment terms (upfront payment, multi-year contract, exit clauses, etc.) which can be translated into discounts if they're favorable to the seller.