I wish I could say that I was different from the masses, but I've definitely demonstrated a very strong preference for apps with "HD" in the name. That much will make me more likely to click on the app in the store to learn more. Ultimately, the screenshots are more likely to sell me than any other single factor (name, price, universal?, feature list, company, ratings).<p>Good screenshots give me an impression of not only what the app does but -how- it does it. I tend to shy away from apps (not tweaks, though) in Cydia that sound great but have no screenshots. I wonder if such a thing is true for most other people or if getting people to click through to the app details page is the only hurdle for most people.<p>Frankly, I feel that names would be less important if the app store gave the user more control on how to drill-down and filter results.