An excellent demonstration of how easy it is to manipulate data to find significant results - it brings to light (again) the pervasive issue of data dredging in research, where researchers, intentionally or unintentionally, keep testing hypotheses until they find something publishable, thereby undermining the integrity of scientific findings and highlighting the importance of preregistration and replication studies.<p>How can we shift the academic incentives away from "publish or perish" toward promoting transparency and rigorous methodology in research? Are any of the current attempts moving the needle?