The first company I joined had all of these amazing core values and talked about how each employee must exemplify these things. I totally ate it up and noted times that demonstrated these values so I could use them on my annual review.<p>In my first 2-3 years I always hoped for raises and promotions, but nothing came of it. When I stopped caring, a role opened and I was promoted and got my raise. It was then I realized that it wasn't because I "demonstrated core values," it's because I fit the role and it opened up which made the company more money.<p>The best advice I got from this experience is to make your boss look good. Whatever that is, make more money and build great things, and you will be rewarded with your raises and promotions. Otherwise, go find better opportunities on your own if they won't give it to you. As for following company values, don't take it too seriously but pretend you do and play along.