Anecdotal: 8 years ago, Tesla would be at the top of my list if I was looking to buy a luxury or electric car. It had, and to some extent still has, a nice buzz to it. It was the Apple of the car industry. Today, I would feel downright ashamed to buy a Tesla, knowing that my money will be directly fueling Elon's wallet and ego. I've never seen someone burn their reputation as quickly as he did with his twitter acquisition.