Startup Myths – I shall not be fooled again by gurus

I think the key point is that no-one is in a better position to know your business than you are. You'll get lots of conflicting advice which you should listen to carefully. Ultimately you are responsible for the decisions you make.<p>And for those that are successful- when you are giving advice, remember that everyone's situation is different, and you are just one datapoint.

On average, there isn't a lot of money in startups.<p>However, there is a lot of consistent money in selling advice, coverage and hype of startups.

tl;dr<p>Lots of startup advice being published and preached by "gurus".<p>Be careful of taking advice that is not tailored specifically to your circumstances.<p>Careful judgement needed to pick out and implement advice.<p>Ensure advice is actionable and measurable.